The National Trust appoints Bang

Bang will begin work on a campaign to increase numbers to one of the National Trust's key outdoor sites in the Peak District – the Longshaw Estate.

A media campaign is planned to increase visitor numbers to the stunning moorland landscape just a few miles from Sheffield city centre. Efforts will also be made to drive non-traditional audiences to the site, and to build upon the Trust's ‘Time well spent' campaign by promoting alternative days out enjoying life's simple pleasures and superb value for money.

Chris Garratt, Marketing Director at Bang said "We're delighted to be working with a treasured and iconic brand such as the National Trust. The win is a great demonstration of our strength across a range of disciplines, as our planning, strategy, design and digital teams were all involved in developing the pitch".

Bang's ad campaign will promote the National Trust across press, outdoor and online platforms. An element of socially responsible guerrilla marketing has also been thrown into the mix for good measure.

The Trust, with 35 million members, protects more than 300 historic houses and gardens, as well as 49 industrial monuments and mills.