Case Studies

"You can feeeeel it working"

We certainly can! Covonia's strapline couldn't explain Bang's relationship with one of the UK's best performing cough medicine brands any better.

Bang began working with Thornton and Ross in 2004. Since then we've worked on many of the Yorkshire based pharmaceutical company's national brands from Settlers and Crampex to the Care Range.

From the beginning, Bang's healthy relationship with Covonia seemed a logical and natural fit with many parallels. Like ourselves, Covonia is a brave, in-your-face, no nonsense brand that isn't afraid of taking on industry leaders. It also delivers its promise of getting results, fast.

Over the years, Bang and Covonia have worked closely together to produce consistently outstanding literature, informative point of sale, innovative sales promotion and effective business-to-business collateral. These have been so successful that Covonia has become the UK's number two cough remedy brand.

This is more than a success for just Bang and Thornton and Ross. It's a success for the model that suggests large brands should bring smaller, hungry and highly competitive agencies into their mix.

By using Bang, Covonia has illustrated its own fresh thinking. Teamed with Bang's award winning creativity, technical capability and expert project management we have been proven to match that of our more illustrious rivals. It ensures a much greater output and truly outstanding results.

There, that's better.